So Grumpy Cat helped open the season for the Macy’s San Francisco SPCA windows yesterday – one of my favorite holiday traditions ever, I remember when they used to be in the old Gump’s – and of course got all kind of attention because, well, he’s Grumpy Cat.
And I admit, he amuses me. His nonchalance is endearing. But then I wonder… is being amused by this slightly morose-looking feline the same thing as laughing at someone for the way they look? Especially for me, the idea of being laughed at because of his dour expression rubs me the wrong way. Granted the cat has no perceptions of being teased, but what kind of precedent are we setting.
But then I look at the persona his “people” have crafted… and it’s really not that different from what any of us who look different have done, using what we have to the best of our abilities and compensating for our weaknesses. He is catty (no pun intended), hilarious, and scathing… but all in the spirit of fun. He demands to be looked at and respected, which I think is a good lesson for anyone in taking charge.
I guess I end up rather equivocal about Grumpy Cat, but admit to finding his marketing strategy hilarious and – in a bizarre way – inspirational.